Design Philosophy
RESEARCH

#1 RESEARCH

1. Hear the Designers story, his idea, sketches or imaginary concept.

2. Discussion with Marketing, R&D and Designer.

  • Details of the products
  • New materials and technology
  • Understanding consumers desires

3. Inspiration

  • Design Exhibitions
  • Magazines
  • Catalogs
  • Inspiration from nature
DISCOVERY

#2 DISCOVERY

1. Identify Consumer desires and trends

  • Colors
  • New materials and technology
  • Materials and Finishes
  • Details
  • Design and Functionality
  • Fabrics

2. Identify new designs and themes

  • Scandinavian modern
  • Rustic & industrial modern
  • Modern Contemporary
PRODUCT DEVELOPMENT

#3 PRODUCT DEVELOPMENT

1. Design in depth

  • Viability (Business)
  • Desirability (Human)
  • Feasibility (Technical)

2. Fulfill consumers desires

  • Functionality
  • Aesthetic
  • Timeless

3. Concept development

  • Concept sketch
  • Digital 3d modeling
  • Room drawings
  • Rough dimensions
  • Mock ups
PROCUREMENT

#4 PROCUREMENT

1. Working seamlessly between R&D and Marketing and designers teams.

  • Proposal of designs to R&D and marketing team
  • Upon approval teams collaborate efficiently to procure all items.
REFINEMENT

#5 REFINEMENT

1. Drafting

  • Measurements
  • 3d renders
  • Technical drawings
  • Illustrations

2. Refining the product.

  • Specifications
  • Measurements
  • Technical drawings
  • Material specification
PROTOTYPING

#6 PROTOTYPING

1. Prototype samples are reviewed by designers,R&D and Production constantly

  • Changes for improvement
  • Production and technical matters
  • Prototyping production
  • Sampling
  • Working with R&D team to produce samples

2. Prototyping production

  • Sampling
  • Working with R&D team to produce samples
MANUFACTURING

#7 MANUFACTURING

1. Manufacturing starts

  • Once sample is approved, designers and R&D will be handed over to production department for manufacturing.